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John Campbell spent this morning talking to the people who are buying synthetic cannabis and getting high, all before 10am.
3 News reported on this the following day:
During the Wednesday show an opinion 'poll' was promoted.
Campbell Live is only watched by a small proportion of the population. Ratings for Wednesday (from Throng):
Tuesday 15 April: Struggles with legal high addiction
Campbell live have claimed a cannabis poll has "a staggering result, the poll showed 84 percent Adidas Neo 2 Grey of you said yes it should be, while 16 percent said no". Is this a serious poll result?
The poll was also promoted on Twitter:We're running a text poll: Is it time to decriminalise marijuana for personal use? Text yes or no to 3330 (texts cost 50c).
Monday 14 April: Life on the streets with legal high addiction
Only use the term "poll" for scientific polls Adidas Samba Primeknit Black And White
Shortland Street: 514,710 (7:00pm 7:35pm)Seven Sharp (7:00pm 7:30pm): 437,270Campbell Live (7:00pm 7:30pm): 241,200In 2011 there were 3,276,000 eligible voters with only about 7.5% Adidas Originals Los Angeles Trainers S79020
In a post about NZ Political Polling Guidelines which looks at the release of draft political polling guidelines pollster David Farrar (who was a member of Adidas Neo Cloudfoam City
Wednesday (16 April): Synthetic highs: What's the solution?
It behoves all members of the polling and media communities to treat polling responsibly. Reliable polls (rather than informal surveys) require a high degree of rigour. These guidelines are designed to ensure that rigour is understood and applied.
The poll was severely compromised for a number of reasons. There is no way of having any confidence that the poll result accurately reflected general public opinion.
Of course, the poll follows the spotlight Campbell Live has shone on synthetic cannabis, and the fact many users we spoke to would rather smoke cannabis, but of course it is illegal to do so.
Campbell Live heard from many viewers who have been struggling with a legal high addiction or have a family member who is.
Is it time to decriminalise marijuana for personal use?
done in accordance with market research industry approved guidelines, and use "survey" for self selecting surveys such as text or website surveys.
Synthetic cannabis addict, Jesse, on what he has seen on the streets, and the people who, just like him, are addicted to 'legals'.
It was a self selecting text poll associated with a series of programmes that could be seem to be promoting a certain outcome. It didn't use any 'best practice' polling methods.
of them watching Campbell Live that night.
This item also highlights part of the problem with this method of polling.
In a staggering result, the poll showed 84 percent of you said yes it should be, while 16 percent said no.
The Research Association has the draft Political Polling Code (PDF) here. In it there's a "Polling Best Practice Guidelines for Media" which states:
the working group that developed the guidelines) comments:
Verdict: No, it was not a reliable poll, it should be regarded as a survey.
Campbell Live cannabis 'poll'
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