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The Hasselblad, mounted on the tripod, was slung over my right shoulder. I knew there was no way this Egret was going to pose long enough for me to dismount the tripod, expose, frame and shoot this scene medium format style. So I calmly reached into my back pocket, pulled out the iPhone 5S, slowly raised it to eye level, framed it up and depressed the Volume button.
It officially launched last week and featured my landscape images from Adidas Neo Red White Blue
For the aerial images, I used a Bell 206 Jet Ranger.
south Florida. These images were created over five days covering the four primary eco systems of central and southern Florida: Sawgrass prairies, Cypress Forests, freshwater Marl prairies and the Mangrove Keys.
Gear: This commission requires me to travel light and fast. So my kit is simple, iPhone 5S, Hasselblad H4D mounted on a Gitzo 6X Traveller 2 Carbon Fiber tripod and a Really Right Stuff BH 40 head. The OFF! campaign is primarily for online consumption so my iPhone 5S is easily the main tool. However, as I mentioned in a previous post, I back Adidas Adizero Primeknit Boost Black
Campaign in Florida
marked for travel. I'm not easily spooked and am pretty well versed in backcountry travel, so encountering Water Moccasins, Crocodiles and Alligators (yes that's right. Florida is one of the only areas in the world where both Crocs and Gators co exist) didn't throw me off. In general, wild animals, dangerous ones at that, don't like to be surprised, so good practice is to make noise as you transit the wilds. On the water trails, that was pretty easy sloshing thru knee deep water. My ground rules were simple; I had to see my shoes at all times and had to retreat when the water got waist high.
FIELD REPORT:This winter I was commissioned by Energy BBDO to shoot a nationwide campaign for SC Johnson's OFF! insect repellant and insect protection brand. OFF! was first introduced in the 1950's and is an iconic American brand synonymous with the outdoors. The mission. produce sweeping landscape and aerial photos of the outdoors throughout the United States this summer that will support the OFF! campaign, entitled "The Outdoors Misses You".
shoot almost everything now with my Hasselblad H4D as well. I typically make one frame with the H4D and while that's happening I'm making another with my iPhone 5S. Since I travel to so many unique places around the world, many I'll never return to again in this lifetime, it's critical I produce the highest quality files I can at that time. Why? For any future stock or very large format print sales.
Quick backstory to what I'll call my hero shot from the trip. The image below (top left) of the White Egret was made by surprise. As I was on a hike through a freshwater swamp, I exited a stand of mangroves and entered right into this scene. Initially there were six Egrets feeding on small fish of the clear water in the foreground. All but one took flight as I made my entrance. The remaining bird froze. as did I.
Aside from the aerial images, I covered 975 miles and made all of these while hiking ATV trails and knee deep water trails around Dade, Monroe and Collier Counties. A network of hiking trails exist throughout south Florida that meander through some truly beautiful scenes. What's unique Adidas Neo White Gold about them is that many of those trails are underwater much of the year (see video at bottom). This isn't a problem though. The water is crystal clear, very warm and the trails are easily navigable and well Cheap Mens Adidas Originals Trainers
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